{"product_id":"men-s-merino-wool-turtleneck-sweater-elegant-comfortable-chic-und-stil","title":"Luciano Men's Merino Wool Turtleneck Sweater | Elegant Comfortable Roll Neck Jumper for Men | Classic Regular Fit Smart Casual","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Luciano sweater is the ultimate timeless knitwear investment — a beautifully crafted merino wool turtleneck that delivers the perfect combination of featherlight natural softness, exceptional temperature-regulating warmth, and the kind of quietly refined, effortlessly elegant appeal that has firmly cemented the merino roll neck as one of the most consistently coveted and universally celebrated knitwear pieces in UK menswear right now. The merino turtleneck has earned a well-deserved reputation as the most intelligent winter knitwear choice a man can make — a natural performance fabric that regulates body temperature with remarkable precision, keeping you perfectly warm against biting cold while remaining breathable and comfortable when the temperature rises, while its inherent odour-resistant properties make it as practical as it is luxurious. The Luciano captures everything that makes this timeless silhouette so enduringly compelling — a luxuriously smooth merino fabric that feels featherlight and gentle against the skin from the very first wear, a beautifully sculpted turtleneck collar that frames the face with warmth and quiet authority, and a classic regular fit that flatters every build with clean, understated masculine confidence. Whether layered under a wool overcoat and worn with tailored trousers for a refined city look, paired with slim jeans and Chelsea boots for an effortlessly sharp smart-casual outfit, or worn under a blazer for a polished office-ready finish — the Luciano delivers timeless masculine elegance and genuine everyday warmth with every single wear.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePremium merino wool fabric for exceptional natural softness, breathability, and superior temperature regulation throughout the day\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eClassic turtleneck \/ roll neck design — one of the most consistently searched and universally celebrated knitwear styles right now\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eClassic regular fit — comfortable, clean and beautifully proportioned for all body shapes and builds\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNatural moisture-wicking and odour-resistant merino properties for fresh, comfortable all-day wear in any conditions\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFine-gauge knit construction for a sleek, elegant drape and a sophisticated premium everyday finish\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightweight yet powerfully warm — ideal for wearing alone or layering effortlessly under a coat or blazer\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eRibbed cuffs and hem for a structured, polished finish that holds its shape beautifully wash after wash\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eVersatile smart-casual design — pairs effortlessly with jeans, chinos, tailored trousers, blazers, and overcoats\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMakes the perfect luxury gift for any special occasion\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eProduct Material and Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFabric: Merino Wool \/ Merino-Polyester blend\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eHand wash recommended in cold water with a gentle wool detergent\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eIf machine washing: 30°C gentle\/wool cycle only, inside out in a mesh laundry bag\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDo not bleach\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLay flat to dry to retain shape and prevent stretching\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStore folded — never hang to avoid distortion\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCool iron on reverse if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Verela","offers":[{"title":"Light Gray \/ S","offer_id":57603060695427,"sku":"sz00171yf02347","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Light Gray \/ M","offer_id":57603058368899,"sku":"sz00171yf02347","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Light Gray \/ L","offer_id":57603058860419,"sku":"sz00171yf02347","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Light Gray \/ XL","offer_id":57603059483011,"sku":"sz00171yf02347","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Light Gray \/ 2XL","offer_id":57603059974531,"sku":"sz00171yf02347","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":57603612246403,"sku":"FR4316436","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57603612279171,"sku":"FR4316436","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 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